We Are Wisconsin | Meet your family-owned, homegrown optical company (2024)

Visit us at any of our 25+ locations!
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Wisconsin Vision is the largest independently owned optical company in the Badger State. Since 1978, our family business has grown to include 26 locations in 21 cities plus our New Berlin lens lab, LBC Optics. Each pair of glasses we sell in our stores and online features lenses handcrafted by fellow Wisconsinites.

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Why We Are Wisconsin | Meet your family-owned, homegrown optical company (6) ?

Choosing Wisconsin Vision for your eye care means more money is reinvested in your community:

  • We Are Wisconsin | Meet your family-owned, homegrown optical company (7) Locally-Owned Business: $68 of Every $100 Stays Local
  • We Are Wisconsin | Meet your family-owned, homegrown optical company (8) Absentee-Owned National Chain: $43 of Every $100 Stays Local
  • We Are Wisconsin | Meet your family-owned, homegrown optical company (9) Online Mega Retailers: Virtually No Money Stays Local

Local businesses support other local businesses when buying goods and services for internal use. Chain firms typically buy from corporate sources. Local businesses generate more local tax revenue for our schools, roads, and police & fire departments.

We Are Wisconsin | Meet your family-owned, homegrown optical company (10)

Creating stronger communities from the Mississippi to Lake Michigan

Locally-owned businesses give back to their communities at more than double the rate of national chains. Local ownership of business means people who live and work where you do are involved in development decisions impacting our lives and the local environment.

At Wisconsin Vision, our patients are our neighbors. You’ll make real connections and enjoy exceptional personal service.

How we give back Community events

We Are Wisconsin | Meet your family-owned, homegrown optical company (11)

Preserving our way of life

Wisconsin is unlike anywhere else – let’s keep it that way! From the Fox Valley to Cream City, your neck of the woods has a distinct personality. Wisconsin Vision is proud to be part of the local culture, not a conglomerate.

Here in the Midwest, we don’t need self-proclaimed tastemakers to tell us what we like. Your store’s frame selection is based on hometown demand and preferences, not what’s trending on the coasts.

Shop where you matter more

Businesses play a significant role in defining the character of their neighborhood, town, or city. Choosing a locally-owned optical center supports the people who live and work where you do. Shopping locally also uses less energy and resources, helping keep Wisconsin beautiful.

Connect with Wisconsin Vision to meet the people helping your community see, look, and live their best.

Careers

Find Location Near Me

Milwaukee Area

Independent eyeglass shop in the Historic Third Ward, Milwaukee, Wisconsin 301 N Water St, Milwaukee, WI 53202 Independent eyeglass shop on Burleigh St. in Wauwatosa, Wisconsin 12325 W. Burleigh Street Wauwatosa, WI 53222 Independent eyeglass shop on Layton Ave. in Milwaukee, Wisconsin 1920 W Layton Avenue, Milwaukee, WI 53221 Independent eyeglass shop in West Milwaukee, Wisconsin 1220 Miller Park Way, West Milwaukee, WI 53214 Independent eyeglass shop in Shorewood, Wisconsin 4163 N Oakland Avenue, Shorewood, WI 53211 Independent eyeglass shop in Elm Grove, Wisconsin 12876 W Bluemound Rd Elm Grove, WI 53122 Independent eyeglass shop in Glendale, Wisconsin 5530 N Port Washington Rd, Glendale, WI 53217 Independent eyeglass shop in Grafton, Wisconsin 1260 N Port Washington Rd, Grafton, WI 53024 Independent eyeglass shop in Menomonee Falls, Wisconsin N85 W16033 Appleton Ave, Menomonee Falls, WI 53051 Independent eyeglass shop in West Allis, Wisconsin 2262 S 108th Street, West Allis, WI 53227 Independent eyeglass shop in Greenfield, Wisconsin 4818 S 76th St, Greenfield, WI 53220 Independent eyeglass shop in Franklin, WIsconsin 8225 S 27th Street Franklin, WI 53132

Madison Area

Independent eyeglass shop on the west side of Madison, Wisconsin 5505 Odana Rd, Madison, WI 53719 Independent eyeglass shop on the east side of Madison, Wisconsin 2612 E Washington Avenue, Madison, WI 53704 Independent eyeglass shop in Janesville, Wisconsin 2929 Milton Ave, Janesville, WI 53545

Waukesha Area

Independent eyeglass shop in Waukesha, Wisconsin 116 E Sunset Dr Suite 100, Waukesha, WI 53189 Independent eyeglass shop in Pewaukee, Wisconsin 2005 Silvernail Rd, Pewaukee, WI 53072 Independent eyeglass shop in The Corners of Brookfield, Wisconsin 285 Market Street Brookfield, WI 53045

Fox Valley Area

Independent eyeglass shop in Green Bay, Wisconsin 2158 W Mason Street, Green Bay, WI 54303 Independent eyeglass shop in Appleton, Wisconsin 351 N. Casaloma Dr., Appleton, WI 54913 Independent eyeglass shop in Oshkosh, Wisconsin 1510 S Koeller Rd, Oshkosh, WI 54902 Independent eyeglass shop in Fond du Lac, Wisconsin 459 W. Johnson Street Fond du Lac, WI 54935 Independent eyeglass shop in Sheboygan, Wisconsin 2229 S Memorial Place, Sheboygan, WI 53081

Racine Area

Independent eyeglass shop in Racine, Wisconsin 3905 Douglas Ave, Racine, WI 53402 Independent eyeglass shop in Mt. Pleasant, Wisconsin 6035 Durand Ave, Mt. Pleasant, WI 53406 Independent eyeglass shop in Kenosha, Wisconsin 5725 75th Street, Kenosha, WI 53142
We Are Wisconsin | Meet your family-owned, homegrown optical company (2024)

FAQs

Who owns Wisconsin Vision? ›

paul Paul George - owner - Wisconsin Vision, Inc.

How many locations does Wisconsin Vision have? ›

STORE LOCATIONS

Find your best vision at one of our 26 locations.

Who owns LensCrafters? ›

LensCrafters has been a wholly owned subsidiary of Luxottica (which has since merged with Essilor to form EssilorLuxottica), the largest eyewear company in the world, since 1995.

What is the controversy with Luxottica? ›

The organization is accusing EssilorLuxottica of “monopolistic behavior and unfair competition”, with prices having been artificially inflated by up to 1,000%. The French-Italian owner of the Ray-Ban and Oakley eyewear brands has been identified as the “instigator and primary enforcer” of the alleged scheme.

Who is the owner of EyeMed? ›

Luxottica also owns EyeMed Vision Care, a managed vision care organization in the United States.

Who bought for eyes optical? ›

In December of 2015 we became a part of GRANDVISION® (part of the EssilorLuxottica Group), the global leader in optical retailing and delivering high-quality and affordable eye care to customers around the world, not just in the US.

What is the largest vision insurance company in the United States? ›

VSP. VSP Vision Care is the largest vision insurance company in the country by far, with 25.4 million policyholders with stand-alone vision insurance plans. This is just a portion of VSP's overall business, and the company says it has 82 million policyholders in the U.S., including those in employer group plans.

Does Wisconsin vision have a return policy? ›

If a product you receive is not as it was described on the site, then your only option is to return it in unused condition.

What states have the most optometrists? ›

As of May 2022, the estimated number of optometrists employed in the United States ranged from around 70 to 7,750, by state. California registered the highest number of optometrists, whereas Wyoming and the District of Columbia had the lowest.

Who owns Visionworks? ›

Who is LensCrafters' biggest competitor? ›

See LensCrafters Culture vs Competitors:
RankCompanyScore
1Visionworks82
2LensCrafters61
3Pearle Vision53

Who owns most of the glasses? ›

The global eyeglasses industry was worth $105.56 billion in 2020, of which Luxottica controlled 80 percent. The company estimates that over half a billion people worldwide are currently wearing their glasses.

What is the new name for Luxottica? ›

Created in 2018, EssilorLuxottica is the combination of two highly complementary and inspiring companies, Essilor and Luxottica, which used their individual strengths to revolutionize the industry and explore the potential of eyecare and eyewear around the world.

Is Luxottica made in China? ›

Their factories in Italy and China produce Ray-Ban's entire line of eyewear and Luxottica guarantees the quality of the products from its Chinese factories is in no way compromised; the glasses are made from the same materials, with the same machines.

Was LensCrafters hacked recently? ›

Luxottica, the renowned eyewear company behind popular brands like Ray-Ban, Chanel, Prada and many others, has recently faced a significant data breach. This breach compromised the personal information of over 800,000 EyeMed and LensCrafters patients in August 2020.

Who is Visionworks owned by? ›

VSP acquired Visionworks, based in San Antonio, in 2019 for an undisclosed amount. Visionworks is one of the biggest optical retail chains in the country, with more than 750 locations nationwide.

Who owns EssilorLuxottica? ›

Following the contribution by Delfin, the majority shareholder of Luxottica, of its 62.42% stake in Luxottica to Essilor on October 1, 2018, Essilor became the parent company of Luxottica and was renamed EssilorLuxottica.

What brands does National Vision own? ›

National Vision Holdings Inc: Overview

Its portfolio of retail brands includes America's Best, Eyeglass World, Vista Optical, Vision Center, and AC Lens.

Who owns Walmart Vision? ›

Walmart currently owns outright 2,879 Walmart Vision Centers, and 537 Sam's Club Optical outlets. They are spread throughout Walmart's US and Canadian market zones.

References

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